Social Media for Healthcare Marketing

12+ videos on what HealthCare Professionals should pay attention to in Social Media Marketing

Social Media for Healthcare Marketing is a comprehensive, self-paced social media training course for individual and group health plans, health care clearinghouses and other health care providers who transmits health information electronically. Learn HIPAA compliance for social media.

  • Advantages and benefits of social media communications to health care professionals
  • Business case for effective, responsible social media use in the medical workplace
  • Who and what is covered under the HIPAA Privacy Rule and the HIPAA Security Rule
  • Permitted disclosures, the minimum necessary requirement and rules on endorsements
  • Examples of HIPAA violations resulting in fines from Dept. of Health & Human Services

Social Media for Healthcare Marketing
The course is made up of training video lessons and tutorials and social media strategist Vanessa McGrady, who works at one of the largest health care providers in the US. Each lesson is followed by an assessment question to record and certify knowledge transfer. This course is AICC and SCORM compliant.

You can start taking Social Media for Healthcare Marketing online right now.

In this course, we would cover the following:

  1. Intro Lecture: Social Media for Health Care
  2. Disclaimer
  3. Business Case: Why Use Social Media?
  4. Official v. Personal Social Media Sites
  5. The HIPAA Privacy Rule: Overview
  6. Who Is Covered by the HIPAA Privacy Rule?
  7. What Is Covered By The Privacy Rule?
  8. Permitted v. Authorizes Uses
  9. Limiting Uses & Notice to Patient
  10. Patients/Clients and Social Media
  11. The HIPAA Security Rule
  12. Risk Management Escalation Procedures

Your Instructor

Conversion Hub
Conversion Hub

We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.

The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!