Pokémon GO is the biggest mobile game in U.S. history and within three days of its release, Pokémon GO attracted more users than Twitter.
Launch in the US on 6th July 2016, it became the top grossing app in the US within 13 hours. Nintendo's market value went up $9 billion within 5 days and it became the biggest mobile game in US history - beating Candy Crush, Draw Something and Clash Royale.
Savvy businesses around the island are trying to cash in on the latest gaming craze to hit Singapore, Pokemon Go, by unleashing "lures" to attract players and increase foot traffic to their shops. The "lure module" feature attracts virtual monsters to a particular location for 30 minutes, which in turn draws Pokemon trainers to congregate at the site to capture them.
Pokemon Go Marketing 101 is a beginner program that will show you all of the basics of Pokemon Go — including
1. What is Pokemon Go and How it Makes Money
2. What is a Pokestop, How to use a lure, How to set up a pokestop and How to spoof GPS location
3. Pokemon Go Marketing Ideas for Businesses - 7 Local Case Studies in Singapore
4. Pokemon Go Marketing Ideas for Individuals
5. Future of Pokemon Go from a Marketer's perspective
At the end of this course, you will also receive a Certificate of Completion by Conversion Hub -
We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.
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