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Google's Official Analytics Course for Marketing Professionals 201

Google's Official Analytics Course for Marketing Professionals 201 - Part 2 of 5

Google's Official Marketing Course for Marketing Professionals 201 is the 2nd part of a 5 part course by Google designed for individuals who are interested to be professional Google Marketers.

We'll help you to make the most of Google's tools, so you can grow your business and reach your goals.

In this course, we would cover the following:

1. Platform Fundamentals

  • Course overview
  • The platform components
  • The data model

2. Collection

  • Data collection overview
  • Website data collection
  • Mobile app data collection
  • Measurement Protocol data collection

3. Processing & Configuration

  • Processing & configuration overview
  • Processing hits into sessions & users
  • Importing data into Google Analytics
  • Transforming & aggregating data

4. Reporting

  • Reporting overview
  • Building reports with dimensions & metrics
  • The reporting APIs
  • Report sampling


Your Instructor


Conversion Hub
Conversion Hub

We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.

The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!