Google's Official Analytics Course for Marketing Professionals 101
Google's Official Analytics Course for Marketing Professionals 101 - Part 1 of 5
Google's Official Marketing Course for Marketing Professionals 101 is the first part of a 5 part course by Google designed for individuals who are interested to be professional Google Marketers.
We'll help you to make the most of Google's tools, so you can grow your business and reach your goals.
1. Course overview
- Course overview
2. Getting started with digital analytics
- The importance of digital analytics
- Core analysis techniques
- Conversions and conversion attribution
- Creating a measurement plan
3. Understanding and using Google Analytics data
- How Google Analytics works
- Key metrics and dimensions defined
4. Collecting actionable data with Google Analytics
- Creating an account
- Understanding your account structure
- Setting up basic filters
- Setting up goals and ecommerce
- Collecting campaign data
5. Navigating Google Analytics reports
- Reporting overview
- Audience reports
- Acquisition reports
- AdWords reports
- Behavior reports
- Custom reports and dashboards
6. Navigating Conversions reports
- Goal Flow report
- Ecommerce reports
- Multi-Channel Funnels reports
- Attribution reports
Your Instructor
We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.
The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.