Google's Official Adwords Course for Marketing Professionals 101
The Official Adwords Course for Professional Marketers - Part 1 of 3
This is the first part of a 3 part course by Google for Marketing Professionals.
In this course, we would cover the following
1. Introduction to Adwords
2. Campaign Setting, Budgets and Bids
3. Ads, ad groups and Keywords
4. Ad Extensions
Learn how to use AdWords and online marketing to grow your business. Explore conceptual videos and instructional demostrations by AdWords specialists to learn how to make AdWords work for you.
Your Instructor
We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.
The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.
Course Curriculum
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PreviewWhat is AdWords? (3:53)
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PreviewReach More Customers with AdWords (2:31)
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PreviewLearn The ABCs of AdWords (3:24)
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StartBuild a website that delivers results (3:22)
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StartDefine and Achieve Success with AdWords (3:03)
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StartPlan your Campaign in AdWords (2:39)
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StartDefine your Audience for AdWords (2:22)
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StartTell your Story Adwords (2:43)
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StartHow To Control Your Budget Adwords (2:41)
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StartLearn what's working and refine for success (2:46)
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StartInsights on the AdWords Auction (8:17)
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StartCreate an Effective Mobile Website - AdWords in Under Five Minutes (5:02)
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StartAbout Google AdWords - AdWords in Under Five Minutes (3:06)
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StartQuiz
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StartWhat’s the Google Network? (3:25)
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StartWhich AdWords campaign type is right for me? (4:13)
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StartHow to set up location targeting (2:26)
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StartHow to set start and end dates for your campaigns (2:34)
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StartYour AdWords campaign status and how to change it - AdWords in Under Five Minutes (2:53)
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StartUsing custom ad scheduling in Adwords AdWords in under five minutes (3:10)
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StartHow to pause, resume, or remove an AdWords campaign (1:59)