Forget the naysayers, email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’. This marks a 3% increase since last year, while the previously highest ranked digital marketing channel, search engine optimisation, dropped 8% according to Email Marketing Industry Census 2014.
This course covers the basic background of being an email marketer. You will learn the mechanics behind email marketing and how to build your list and keep it clean. The course will also cover how spam filters work and how you should word your headers.
At the end of this course, you will also receive a Certificate of Completion by Conversion Hub -
We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.
The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.