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Conversion Rates Optimization 101 - Retargeting

A Beginner's Guide to Conversion Rates Optimization

The average Web site conversion rate is a little more than 2 percent. In other words, nearly all of the people who visit a site for the first time leave without some form of desired action. That's why many brands have turned to retargeting, which focuses on getting those previous visitors back to your site. Retargeting can be accomplished via display ads, search, e-mail, and now social media, as well as via Facebook's FBX ad exchange and Twitter's new retargeting option.

About this Course

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI.

At the end of this course, you will also receive a Certificate of Completion by Conversion Hub - A SPH Associate Company.

This Course includes

  • Recommended targeting networks
  • Tips and tricks to increase your conversions
  • Step by Step of retargeting in total 60 minutes videos


Your Instructor


Conversion Hub
Conversion Hub

We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.

The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.


Class Curriculum


  1. Introduction
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  2. Retargeting Frequency
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  3. Increasing Conversions
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  4. Frontline Retargeting Strategy
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  5. Deep Funnel Retargeting Strategy
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  6. Ad Creatives
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  8. Segmenting
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  9. Quiz
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  Certificate of Completion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!