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Content Marketing 101

A Beginner's Guide to Content Marketing

What is Content Marketing Before we dive in any further, it of course makes sense to simply ask ourselves. There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out. At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.

About this Course

Content Marketing 101 is a beginner program that will show you all of the basics of Content Marketing — including why you should use Content Marketing, the benefits for your business and exactly how to get started. Meaningful contacts will earn you money, and get you in touch with the people who will benefit you. Random contacts (especially ones not relevant to your business and niche) won't do this for you at all.

At the end of this course, you will also receive a Certificate of Completion by Conversion Hub - A SPH Associate Company.

This Course includes

  • Over 48 minutes of Training Videos
  • 10 Decks of Quick Reference Powerpoint Slides
  • A 54 page convenient PDF E-book
  • Easy to Follow Cheat Sheet(s)
  • Handy Resource Report to Fast Track Action
  • Mind Map Overview for Rapid Recollection


Your Instructor


Conversion Hub
Conversion Hub

We transform organisations digitally through user research, training, software empowerment and change management. Please visit us at Digital Marketing Singapore , Usability Testing Singapore and App Developer Singapore.

The Comply Socially series is licensed under CC By 4.1 International License from Eric Schwartzman and socialmediatraining.com.


Course Curriculum


  1. Why Content Marketing Matters
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  2. Why Content Marketing is Crucial for Selling
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  3. The Logistics and the Numbers
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  4. Creating the Best Content
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  5. Marketing Your Content: Your Articles As Products
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  6. Marketing Your Content: Guess Posting
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  7. Getting More Content: How to Get Your Visitors to Write Your Content For You
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  8. Getting More Content: Your Guide to Fast and Effective Content Curation
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  9. Tools and Resources for Your Content Marketing
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  10. Course Ebook
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  11. Reference and Cheat Sheets
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!