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Social Media Policy Development Training
Intro
Overview (2:19)
Agenda (1:07)
Business Case for Social Media Policy (1:55)
Scalability & Discoverability (3:56)
Updating Existing Policies (2:44)
Policy Development
Building a Stakeholder Coalition (1:56)
Risks and Opportunities (2:15)
Circulating Drafts for Review (1:26)
Drafting
Ambiguity (0:56)
Clarity (1:53)
Anatomy of a Social Media Policy (0:45)
Policy Statement (1:22)
Policy Objectives (1:13)
Guiding Principles (0:56)
Disclosure & Transparency (2:08)
Contractors & Agencies (1:22)
Disclaimers (1:49)
Compensation & Incentives (1:21)
Respectfulness & Diplomacy (1:48)
Trade Secrets (0:49)
Security (0:53)
During Emergencies (1:56)
Legal Matters (1:26)
Case Studies
US Dept. of Defense (7:54)
Other Issues
Policing Policy (1:12)
Instituting Values (0:51)
Multiple Policies (1:02)
Training (0:58)
Supplemental Resources
Follow Up Resources (1:24)
Extras
Social Media Policy Template
Social Media Policies Database
Getting Buy In and Resources For Social Media (PodCast)
HIPPA Social Media Guidelines (PodCast)
National Labor Relations Board Report on Social Media Cases
National Labor Relations Board Second Report on Social Media
Conduct on the Pentagon Reservation
Why Your Social Media Policy May be Illegal
Ambiguity
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