Start with a measurement plan
When implementing Google Tag Manager, you’ll want to begin with a solid measurement plan for your business. Let’s look at The Great Outdoors’ measurement plan which includes their business objective and tactics, as well as which metrics and dimensions will be used for measurement and analysis. You can see the 2 images below for an overview.
Let us use : Business Objective - Drive additional Great Outdoors revenue through travel bookings.
Strategy: Offer a website called "Great Outdoors Travel Adventures" where customers research, plan, and book outdoor travel adventures.