Selling on Linkedin with Don Spetner (PodCast)

Building a Social Media Business Case

Intro to Selling Social Media Marketing Services

The Wind Up: Getting Ready to Sell Social Media Services

Selling Social Media as an Assett, Not an Expense: How to Sell Social Media Services (1:17)
Articulating the Value Proposition: How to Sell Social Media to Clients (3:26)
How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services (3:17)
Selling Social Media to Skeptics: How to Sell Social Media Marketing (4:23)
How to Sell Social Media to B2B Marketers: How to Sell Social Media Services (2:17)

The Pitch: Selling Social Media Services

HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services (3:57)
HOW TO: Build the Business Case for Social Media Marketing (13:07)
Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media (2:19)
Sell Social Media by Revealing Buyer Activity: How to Sell Social Media (4:04)
More on Finding Buyer Activity on Social Networks: How to Sell Social Media (10:54)
Find the Client’s Social Media Champions: How to Sell Social Media Marketing Services (3:42)
How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services (5:48)
Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients (3:05)
Tailor Your Pitch to Your Prospect’s Corporate Culture: How to Sell Social Media Marketing (4:16)

Extras

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