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Building a Social Media Business Case
Intro to Selling Social Media Marketing Services
How to Sell Social Media Marketing Services: Course Overview (3:43)
Intro to Selling Social Media Marketing Services: How to Sell Social Media Services (7:39)
The Wind Up: Getting Ready to Sell Social Media Services
Selling Social Media as an Assett, Not an Expense: How to Sell Social Media Services (1:17)
Articulating the Value Proposition: How to Sell Social Media to Clients (3:26)
How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services (3:17)
Selling Social Media to Skeptics: How to Sell Social Media Marketing (4:23)
How to Sell Social Media to B2B Marketers: How to Sell Social Media Services (2:17)
The Pitch: Selling Social Media Services
HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services (3:57)
HOW TO: Build the Business Case for Social Media Marketing (13:07)
Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media (2:19)
Sell Social Media by Revealing Buyer Activity: How to Sell Social Media (4:04)
More on Finding Buyer Activity on Social Networks: How to Sell Social Media (10:54)
Find the Client’s Social Media Champions: How to Sell Social Media Marketing Services (3:42)
How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services (5:48)
Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients (3:05)
Tailor Your Pitch to Your Prospect’s Corporate Culture: How to Sell Social Media Marketing (4:16)
Extras
The Grande Guide to Social Selling
Selling to the Enterprise with Pete Blackshaw (PodCast)
Selling to the CEO with Charlene Li (PodCast)
Selling on Linkedin with Don Spetner (PodCast)
Selling B2B Social Networks with Mark Yoltan (PodCast)
Lead Generation on SlideShare with Rashmi Sinha (PodCast)
Sample Sales Deck
Selling on Linkedin with Don Spetner (PodCast)
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