Email Marketing 101

A Beginner's Guide to Email Marketing

Forget the naysayers, email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’. This marks a 3% increase since last year, while the previously highest ranked digital marketing channel, search engine optimisation, dropped 8% according to Email Marketing Industry Census 2014.

About this Course

This course covers the basic background of being an email marketer. You will learn the mechanics behind email marketing and how to build your list and keep it clean. The course will also cover how spam filters work and how you should word your headers.

At the end of this course, you will also receive a Certificate of Completion by Conversion Hub - A SPH Associate Company.

This Course includes

  • Over 60 minutes of Training Videos
  • 10 Decks of Quick Reference Powerpoint Slides
  • A 56 page convenient PDF E-book
  • Easy to Follow Cheat Sheet(s)


Your Instructor


Conversion Hub
Conversion Hub

The best free way to learn about internet marketing for newbies. We also provide internet marketing services for landing page creation, email marketing, and PR distribution. Please visit us at Internet Marketing Singapore

The Comply Socially series is by Eric Schwartzman and www.socialmediatraining.com. It is licensed under a Creative Commons Attribution 4.0 International License.


Class Curriculum


  1. Why Email Marketing is King?
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  2. The Challenges of Email Marketing
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  3. The Basics of Building a Mailing List
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  4. Marketing Basics for Growing Your List
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  5. Using Incentives
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  6. How to Deliver Value Through Your Emails
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  7. Subject Headings and Fighting the Spam Filters
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  8. Keeping Your Mailing List Clean
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  9. Additional Strategies for Growing Your List
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  10. How to Sell Through Your Mailing List
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  11. Reference and Cheat Sheets
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  Quiz
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  Certificate of Completion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!