CPA Marketing 101

A Beginner's Guide to CPA Marketing

CPA is 'Cost Per Action' or 'Cost Per Acquisition', and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win. CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.


About this Course

Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

This course will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing!

At the end of this course, you will also receive a Certificate of Completion by Conversion Hub - A SPH Associate Company.

This Course includes

  • Over 60 minutes of Training Videos
  • 10 Decks of Quick Reference Power point Slides
  • A 40 page convenient PDF Ebook
  • Easy to Follow Cheat Sheet(s)


Your Instructor


Conversion Hub
Conversion Hub

The best free way to learn about internet marketing for newbies. We also provide internet marketing services for landing page creation, email marketing, and PR distribution. Please visit us at Internet Marketing Singapore

The Comply Socially series is by Eric Schwartzman and www.socialmediatraining.com. It is licensed under a Creative Commons Attribution 4.0 International License.


Class Curriculum


  1. Introduction to CPA Marketing 101
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  2. The Basic of CPA Marketing
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  3. CPA vs Other Forms of Marketing
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  4. Choosing the Right CPA Network
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  5. Affiliate Platforms
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  6. CPA with Google or Facebook
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  7. The Importance of Tracking
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  8. Creating Your Ad
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  9. Creating a Landing Page
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  10. How to Make Money with CPA
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  11. Reference and Cheat Sheets
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  12. Quiz
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  Certificate of Completion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!