The average Web site conversion rate is a little more than 2 percent. In other words, nearly all of the people who visit a site for the first time leave without some form of desired action. That's why many brands have turned to retargeting, which focuses on getting those previous visitors back to your site. Retargeting can be accomplished via display ads, search, e-mail, and now social media, as well as via Facebook's FBX ad exchange and Twitter's new retargeting option.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI.
At the end of this course, you will also receive a Certificate of Completion by Conversion Hub -
The best free way to learn about internet marketing for newbies. We also provide internet marketing services for landing page creation, email marketing, and PR distribution. Please visit us at Internet Marketing Singapore
The Comply Socially series is by Eric Schwartzman and www.socialmediatraining.com. It is licensed under a Creative Commons Attribution 4.0 International License.